(Los Angeles) December 10, 2013 ― The University of Southern California (USC) has selected DLR Group to conduct a Master Facilities Renovation and Development Feasibility Planning Study for the historic Los Angeles Memorial Coliseum.
The study will commence immediately. The USC Trojans have been a continuous tenant of the Coliseum since its opening in 1923. USC recently signed a long-term lease to operate the Coliseum and be the home field for Trojan football. DLR Group’s Feasibility Study will develop a plan to guide capital improvements and ongoing fundraising support for the project.
"DLR Group believes the Los Angeles Coliseum is the most iconic sporting venue in the United States," said DLR Group Sports Designer Don Barnum, AIA. “Our aim is a strategic modernization of the Coliseum to elevate the game day experience for USC fans and create the most dominant home field advantage in college football for the Trojans.”
The aim of the study is to transform the Coliseum into a modern home for USC football while maintaining the program’s traditions and the historical significance of the venue. DLR Group will collaborate with USC to identify new revenue streams to finance and sustain operations to assist the university in meeting the capital improvement obligations of its Master Lease.
“It’s an honor to be selected by USC for this assignment,” said DLR Group Principal Andrea Cohen Gehring, FAIA, and USC graduate. “The Coliseum is a Los Angeles and USC treasure. DLR Group looks forward to creating an enhanced family friendly experience to ensure that the Coliseum remains an important university and community asset for the next 100 years.”
The Los Angeles Memorial Coliseum has been the home for the USC Trojan football program since 1923. It has hosted two Olympic Games, Super Bowl I and VI, a World Series, a multitude of professional and amateur sporting events, and will host the 2015 Special Olympics.
Built in 1923, the Coliseum was upgraded in 1932 and 1984 prior to hosting the Olympic Games, and it was designated a National Historic Registered Landmark in 1984. A series of improvements were made from 1993-1995, including structural repairs following the 1994 Northridge Earthquake.
About DLR Group
DLR Group is an interdisciplinary design firm providing architecture, engineering, planning, and interior design from offices coast-to-coast and in China. Our promise is to elevate the human experience through design. This promise inspires sustainable design for a diverse group of public and private sector clients; local communities; and our planet. DLR Group fully supports the initiatives and goals of the 2030 Challenge and is an initial signatory to the AIA 2030 Commitment. Visit dlrgroup.com and follow us at Twitter.